Industry Cases

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Case Category Desc

ODM full-chain customization empowers startup brands

Background – In 2017, the domestic e-cigarette market was still a blue ocean. The startup brand RELX urgently needed high-quality products to penetrate the market, with the core objective being to break through the bottlenecks of traditional atomization technology and quickly achieve large-scale production. Cooperation Plan – FEELM, as an atomization solution provider, offered a full-chain ODM service from technology R&D and product design to customized production: jointly developing RELX’s first-generation product equipped with a black ceramic-coated atomizer core, optimizing the airflow channel and condensate storage structure through 14 parts to solve common industry problems such as rough taste and leakage; and custom-designing a dedicated factory, streamlining the design, R&D, and production processes, and introducing fully automated equipment to ensure quality and production capacity. Implementation Process – In the initial stage of the collaboration, product technology verification was completed. After the launch of the first generation of RELX in August 2018, orders surged. FEELM increased production by 160 times within 17 months through process optimization, with monthly production capacity of atomizing cartridges exceeding 10 million units. During the 2020 pandemic, comprehensive epidemic prevention measures ensured zero-infection resumption of work, while optimizing production processes reduced unit energy consumption by more than 20%. Facing global regulatory changes, FEELM assisted in completing compliance upgrades such as tobacco flavor development and waterproof child lock design. Results – RELX quickly captured half of the domestic market with its differentiated products, achieving a market share of over 50% in 2020. In January 2021, it successfully went public in the US, with a market value that once reached 350 billion RMB. Its products cover more than 50 countries and regions worldwide, making it a phenomenal brand in the industry.

Russian Compliance Traceability: Break Overseas Market Barriers

In December 2024, Russia enforced the mandatory “honest labeling” policy for e-cigarettes, requiring all e-cigarettes and related products sold in the country to affix compliant data matrix codes. Non-compliant products are prohibited from circulation. A domestic e-cigarette export enterprise faced compliance challenges such as mismatched data formats and inefficient production line coordination, urgently needing to quickly implement an adaptive solution. Cooperation Plan — Zhongxuan HiMarking provided a one-stop service for the CheZNAK compliance traceability system, adopting a distributed architecture of “cloud data hub + workshop edge execution terminal” that fully aligns with Russian official technical specifications: the cloud terminal built three core modules (work order management, data governance, and compliance output) to realize accurate mapping between traders’ data packets and production work orders; the workshop was equipped with industrial-grade visual collection equipment, compliant label printers and other hardware to adapt to semi-automatic/fully automatic production line processes. Implementation Process — Completed full-process deployment within 7 working days after project initiation: received bottle/case code data packets from Russian traders, automatically verified and created associated production work orders through the cloud hub; deployed fully automatic high-precision labeling machines (labeling accuracy ±0.1mm) at the end of the filling line, quickly collected bottle codes through visual equipment (recognition accuracy ≥99.97%), synchronously generated and printed case codes, and established associations; automatically summarized data after production completion, generated compliant data packets in both XML/JSON formats, and submitted them to Russian traders for official filing. Results — The enterprise successfully broke through Russian market compliance barriers, with products smoothly entering local online and offline channels; the system realized full-link data traceability, supporting random inspections by Russian authorities and effectively avoiding counterfeiting risks; the production line had strong adaptability, seamlessly connecting with existing MES/ERP systems without affecting normal production efficiency, helping the enterprise quickly seize market share in Russia.

Tech & Compliance Adaptation: HNB Products Enter EU

Full-Cycle Franchise Empowerment Drives Store Monthly Sales to Exceed 240,000 RMB

Global Supply Chain Integration: Dual Brands’ Overseas Expansion

VOOPOO and ZOVOO, two brands under GEEKVAPE Group, focus on the global mid-to-high-end e-cigarette market. They urgently needed to rely on mature channel and supply chain resources to expand international business and enhance global brand penetration. Cooperation Plan — Tianyin Holdings reached a strategic cooperation and became the exclusive agent of the two brands by virtue of its global resource integration capabilities, providing integrated services of “supply chain guarantee + channel layout + localized operation”: integrated high-quality domestic and foreign production resources to ensure stable product supply; quickly connected distributors and retail terminals in core markets such as Europe, America and Asia-Pacific using its global channel network; provided localized compliance consulting and marketing support to adapt to regulatory policies and consumption habits in different regions. Implementation Process — At the supply chain level, established a full-chain guarantee system covering raw material procurement, production and manufacturing, warehousing and logistics, flexibly allocating inventory of different categories such as disposable e-cigarettes and pod-based products according to market demands to ensure timely delivery; at the channel level, quickly launched VOOPOO and ZOVOO products into local mainstream e-cigarette stores and online platforms with the help of Tianyin Holdings’ distribution network in more than 30 countries worldwide; at the compliance level, set up a professional team to interpret regulatory policies in target markets, assisting in product testing and filing to comply with standards such as EU TPD and US PMTA; at the marketing level, carried out brand promotion activities combining regional characteristics to strengthen the communication of technological innovation and quality advantages. Results — The overseas market coverage of the two brands expanded significantly, with a steady increase in market share in the European and American high-end atomization equipment markets; the supply chain response speed increased by 30% and inventory turnover efficiency optimized by 25%; relying on Tianyin Holdings’ channel resources, the cycle for the brands to enter new markets was shortened by 50%, achieving a win-win situation of large-scale expansion and profit growth.

Establishing a Localized Compliance System in the UK

Domestic e-cigarette company Aiqiji plans to deepen its presence in the UK market, but faces stringent local product regulations, policies protecting minors, and market trust barriers, necessitating the establishment of a locally adapted compliant operating system. The proposed solution is a three-pronged compliance approach: First, a professional team will be assembled to interpret UK TPD and local regulatory policies, optimizing product nicotine content, packaging labeling, and safety testing across all dimensions. Each product undergoes rigorous testing, including toxicology and electronic safety testing. Second, an innovative UK advisory committee will be established, comprising senior professionals from government, healthcare, and law enforcement, to provide localized guidance on compliance strategies and precisely align with regulatory needs. Third, the GreenAwareness recycling program will be launched, collaborating with local service providers to create a closed-loop recycling system for disposable products, while simultaneously strengthening youth protection awareness, aligning with local ESG development requirements. Implementation Process – In the initial stage, over 100 safety indicators of the product were upgraded to ensure compliance with UK retail channel access standards. In the mid-stage, a regular communication mechanism was established with the local government and parliament through an advisory committee, participating in industry standard discussions and responding promptly to adjustments in regulatory policies regarding packaging and flavors. In the later stage, compliance concepts were conveyed through offline retail terminal training and consumer education activities, while recycling stations were established to enhance brand social recognition. Results – The brand successfully overcame the trust barriers in the UK market, becoming the best-selling e-cigarette brand in local convenience stores and independent grocery retail channels in 2023, covering over 100,000 retail outlets and accumulating over 30 million users. Through its compliance system and localized operations, the brand effectively mitigated policy risks, laying the foundation for long-term cultivation of the high-end European and American markets. Its compliance model has become a benchmark for Chinese e-cigarette companies going global.