Tech & Compliance Adaptation: HNB Products Enter EU

In 2020, entrepreneur Chuntao was optimistic about the potential of the e-cigarette smoking cessation market and planned to agent the BOULDER brand to expand the Hangzhou regional market. However, lacking industry experience and channel resources, her core demand was to obtain comprehensive support from site selection, operation to after-sales service. Cooperation Plan — BOULDER headquarters provided full-cycle franchise empowerment covering “channel expansion + store operation + after-sales system”: in the early stage, assisted in formulating market launch plans, including resource channel connection, multi-brand store cooperation negotiations, and specialty store site selection evaluation; in the mid-term, offered unified brand image design, product knowledge training, and sales skills guidance; in the later stage, output standardized after-sales service processes and customer management tools. Implementation Process — The headquarters first recommended high-quality multi-brand store resources, helping Chuntao quickly reach cooperation agreements for entry into 18 multi-brand stores, among which the core cooperative stores achieved monthly performance of 94,000 RMB; during the preparation phase of the specialty store, provided site selection data analysis and store decoration design plans, and dispatched special personnel to guide during the trial operation period to help stabilize daily sales of 2,000 RMB; in terms of after-sales service, guided the establishment of customer WeChat communities, formulated “customer information annotation forms” and “atomizer pod repurchase follow-up forms” to record customer details such as age, flavor preferences, and consumption cycles, and enhanced stickiness through regular follow-ups, repurchase reminders, and referral rewards (50 RMB off for inviting friends, existing customers receive atomizer pods). Results — Chuntao’s BOULDER specialty store achieved monthly sales exceeding 240,000 RMB just one month after opening, with a single-store repurchase rate of over 60%; realized fission growth through customer referrals, with core multi-brand stores achieving a maximum daily sales of over 8,000 RMB, successfully verifying the feasibility of the “headquarters empowerment + localized operation” channel cooperation model.