Global Supply Chain Integration: Dual Brands’ Overseas Expansion

VOOPOO and ZOVOO, two brands under GEEKVAPE Group, focus on the global mid-to-high-end e-cigarette market. They urgently needed to rely on mature channel and supply chain resources to expand international business and enhance global brand penetration. Cooperation Plan — Tianyin Holdings reached a strategic cooperation and became the exclusive agent of the two brands by virtue of its global resource integration capabilities, providing integrated services of “supply chain guarantee + channel layout + localized operation”: integrated high-quality domestic and foreign production resources to ensure stable product supply; quickly connected distributors and retail terminals in core markets such as Europe, America and Asia-Pacific using its global channel network; provided localized compliance consulting and marketing support to adapt to regulatory policies and consumption habits in different regions. Implementation Process — At the supply chain level, established a full-chain guarantee system covering raw material procurement, production and manufacturing, warehousing and logistics, flexibly allocating inventory of different categories such as disposable e-cigarettes and pod-based products according to market demands to ensure timely delivery; at the channel level, quickly launched VOOPOO and ZOVOO products into local mainstream e-cigarette stores and online platforms with the help of Tianyin Holdings’ distribution network in more than 30 countries worldwide; at the compliance level, set up a professional team to interpret regulatory policies in target markets, assisting in product testing and filing to comply with standards such as EU TPD and US PMTA; at the marketing level, carried out brand promotion activities combining regional characteristics to strengthen the communication of technological innovation and quality advantages. Results — The overseas market coverage of the two brands expanded significantly, with a steady increase in market share in the European and American high-end atomization equipment markets; the supply chain response speed increased by 30% and inventory turnover efficiency optimized by 25%; relying on Tianyin Holdings’ channel resources, the cycle for the brands to enter new markets was shortened by 50%, achieving a win-win situation of large-scale expansion and profit growth.