Digital Operations: 40% Higher Retailer Inventory Turnover

A regional chain e-cigarette retailer with 20 offline stores faced problems such as inventory backlogs, untimely replenishment and chaotic sales data, urgently needing to improve operational efficiency and reduce management costs through digital tools. Cooperation Plan — The brand provided an exclusive digital operation platform covering four core functions: “online ordering + inventory management + data analysis + marketing tools”: the online ordering module supported real-time inventory checks and one-click ordering with priority shipping rights; the inventory management module automatically warned of slow-moving and out-of-stock products and provided replenishment suggestions; the data analysis module generated store sales reports and user consumption portraits to guide category adjustments; the marketing tools included a member points system, coupon distribution and holiday promotion activity templates. Implementation Process — In the early stage, provided platform operation training for the retailer’s team and assisted in the initial entry of inventory data for 20 stores; in the mid-term, assigned dedicated operation consultants to provide personalized suggestions based on sales data, such as increasing the stock of fruit-flavored atomizer pods for stores with a concentration of young users and strengthening the display of high-end equipment for stores in business districts; in the later stage, collected store feedback through the platform to continuously optimize functions, adding modules such as “regional sales rankings” and “competitor analysis”. Results — The retailer’s inventory turnover days were shortened from 35 days to 21 days, with efficiency improved by 40%; the out-of-stock rate dropped from 18% to 5%, significantly enhancing customer satisfaction; accurately adjusted category structure through data analysis, increasing the sales proportion of fruit-flavored atomizer pods by 25% and overall store profitability by 30%.